Let’s start with some basic information, like what’s target audience, shall we?

Target audience is actually one of the most important key concepts in marketing and advertising… and it should be the most important factor in your author journey.

Why?

Because it simply refers to the group of people..  readers, in your case, as an author… most likely to be interested in your product or service.. which will be your “books!”

To have your target audience set up correctly, you need to understand the demographics, interests, and behaviors of your readers you’re trying to reach.

So, knowing who your target audience can help you tailor your message effectively and develop better strategies to reach them… as well as writing books that will be “well” within the interest of your readers.

And, by understanding the needs, wants and values of your target audience, you can create a product that appeals to them and achieve maximum success. This is what they call, “writing to market” in author lingo.

Here are the topics that we are going to cover in this episode:

• What is your target audience?
• How to identify your target audience?
• How to reach your target audience?
• Different strategies for different audiences.
• The 7 types of target audiences that every author or marketer should know.

Gurhan Demirkan is a founder and a partner of SelfPublishingAuthors.com as well as an international overseas publishing company.

He has been in the book industry for 25+ years, mostly in book marketing and author branding. He resides in the US and works with prominent authors from all over the world, providing turnkey book marketing and promotion.