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Creating your target audience is important in your book promotions. Facebook is one of the most effective platforms to establish your author page and start advertising your books.

This is a quick way of creating your target audience, especially if you are a newly starting indie author.

Nevertheless, Facebook only gives you the analytics of how many impressions and clicks you get on your ads, does not give you how many books you sold through your advertising campaign.

I have also included a portion as to how to track your sales to know how successful your advertising campaign is (in other words, tracking how many books you sold with your campaign.)