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This is the final stage of your book marketing: Phase-4, where you start making decisions based on your analytics to better your marketing strategy.

Not only that, you also need to loop back and revise your plans continuously to make it better and better.

Yes, I admit that most of the authors don’t enjoy the technical side of being a self-publishing author, however, it simply is a “must” to be able to launch effective marketing campaigns for your book sales.